Honor, Courage and Service


Supporting Wildland Firefighters honoring the lives and legacy of the 19 Granite Mountain Hotshot Crew
We are more than just a clothing company. We are a 501c3 non-profit.


You don't have to be a wildland firefighter to support WLFF's. Wear our gear in support of those who risk so much to protect and serve. Gift our products and be part of the wildland support community.
Granite Mountain Hotshot Deployment Site

Granite Mountain Hot Shots

Our Gear is Mission Driven

Only The Brave

The Movie
Fire Bear from Only The Brave
This is our latest design from the movie, Only the Brave. Josh Brolin portrays Eric Marsh.
Fire Bear Challenge Coin 2022
Fire Bear Challenge Coin
In Only the Brave, Eric dreams about a bear of fire running through the forest.

Sponsors and Partners


Zip-up and Pull-over

Serving the Wildland Firefighter Community Since 2014

Amanda Marsh, Eric's widow, founded the Eric Marsh Foundation for Wildland Firefighters in 2014 to carry forward and honor the legacy and lives of the 19 Granite Mountain Hotshots.

Last Alarm - June 30, 2013