Honor, Courage and Service

Wildland

Supporting Wildland Firefighters honoring the lives and legacy of the 19 Granite Mountain Hotshot Crew
Our Story
We are more than just a clothing company. We are a 501c3 non-profit.

Service
Sacrifice
Legacy

You don't have to be a wildland firefighter to support WLFF's. Wear our gear in support of those who risk so much to protect and serve. Gift our products and be part of the wildland support community.
About "Only The Brave", the movie.

Collections to Shop

Hoodies
Hats
Men's Clothing
For Women
EMF Collectibles
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Collectibles

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Eric's Boots Challenge Coin 2019
Terra Flamma Wildfires at Night by Stuart Palley Hardcover
7" EMF Logo GMIHC 19 Names Decal
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I Love my Firefighter Sticker in Pink/Red
EMF Copter Sticker
Granite Mountain Hotshot Deployment Site

Granite Mountain Hot Shots

Our Gear is Mission Driven
Their Story

Only The Brave

The Movie
Movie Info

Featured collection

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Grunt Style Design Memorial Shirt - Limited Edition
Red Grunt Style Design Memorial Shirt - Limited Edition
To Us It's Personal
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Eric Marsh Foundation (EMF) Logo - Short Sleeve
"Iron in the Fire" Black T-shirt (Old Whisky Design)
Navy 19 - Granite Mountain Hot Shot - T-shirt

Buy Now and Save

Our timeless hoodies can be worn year-round and honor our Fallen 19

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2021-2022
10-Year Challenge Coin
The 10-Year Remembrance of the Granite Mountain Hotshots is honored all year, until June 30, 2024.
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New
10-Year Anniversary Coin
Fire Bear Challenge Coin 2022
Fire Bear Challenge Coin
In Only the Brave, Eric dreams about a bear of fire running through the forest.
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New
Fire Bear Coin 10-Year Edition
Fire Bear Coin 10-Year Edition

Sponsors and Partners

Hoodies

Zip-up and Pull-over
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Serving the Wildland Firefighter Community Since 2014

Amanda Marsh, Eric's widow, founded the Eric Marsh Foundation for Wildland Firefighters in 2014 to carry forward and honor the legacy and lives of the 19 Granite Mountain Hotshots.

Last Alarm - June 30, 2013