More Than a Store
When you walk through the door at 135 N Cortez, you're stepping into where the work happens. Every shirt, sticker, and plaque on the walls helps fund aid for wildland firefighters and their families. Every dollar that crosses the counter goes back into the mission Eric started.
Stop by to shop, to learn about the foundation, or just to say hello. Most days you'll find Amanda or one of our team here — and we love meeting the people who make this work possible.
A Storefront Built Around the Mission
Memorial Merchandise
Granite Mountain Hotshots tribute pieces, Yarnell remembrance items, and limited-edition memorial designs you won't find anywhere else online.
Browse the shop →Apparel & Coffee
Foundation T-shirts, hats, and hoodies in styles built for the field. Plus our signature coffee — every bag fuels the mission.
See apparel →Eric's Story
Photos, books, and tributes to Eric Marsh and the Granite Mountain Hotshots. A place to remember, ask questions, and learn the history.
About Eric →In-Person Finds
Some of the most meaningful pieces in the shop never make it to the website. Hand-painted memorial plaques, locally made tributes, and signed copies of books about the Granite Mountain Hotshots — the kind of items that deserve to be seen and held in person.
- Hand-painted memorial plaques and woodwork from local artisans
- Signed books and limited-print tributes
- One-of-a-kind donated items rotating through the displays
- A chance to meet the team behind the foundation
Drop In and Say Hello
Whether you're a wildland firefighter passing through Prescott, a family member of someone we've helped, or just visiting downtown — the door is open. Pull up a chair, ask about the work, share a story. This is what community looks like.
Can't make it to Prescott? Shop online — every order supports wildland firefighters and their families.