Apparel, memorial pieces, and more — curated in honor of the Granite Mountain Hotshots. One hundred percent of proceeds go directly to wildland firefighters and their families.
Men's & Women's Apparel
More than a boutique, this collection helps sustain the work of the Eric Marsh Foundation.
Wear Your Support
Purpose beyond apparel.
Legacy and Remembrance
Each item in this collection tells a story.
Smokey Bear
Few symbols are as deeply connected to wildland fire as Smokey Bear.
Jewelry
Our jewelry lines mirror the many ways we express ourselves: from gorgeous nature scenes and...
Kids and Family
This collection features our very popular fire-themed pajamas made from ultra-soft bamboo, loved for their...
Books
This collection is rooted in a deep love of reading.
Wildland Stickers
This collection includes our memorial sticker, our original EMF sunset logo, and our sunset logo...