This calendar isn’t just a tribute to Smokey Bear. It’s a year-round reminder of how one character, one message, and one mission have shaped the way we care for our public lands. Smokey’s legacy started in 1944, and the artwork inside reflects eight decades of wildfire prevention messaging that still matters today. These illustrations, originally created by Rudy Wendelin, are more than nostalgia. They’re part of a cultural story that continues to inspire generations to protect what they love. New for 2026, each page is perforated so you can tear out and reuse the artwork. Hang up your favorite scene, give one to a friend, or build a gallery wall that keeps Smokey’s message alive all year long.

The Landmark Project

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