This hoodie honors the 19 Granite Mountain Hotshots—men who embodied service, brotherhood, and courage, and whose legacy forever shaped the Wildland Fire community.
The circular design represents unity and commitment, with the firefighter silhouette standing steady against the landscape he served. The words “Esse Quam Videri”—To Be, Rather Than to Seem—speak to the character of the Granite Mountain Hotshots: quiet professionals who showed up fully, did the work, and asked for no recognition.
Worn close to the heart or carried boldly on the back, this hoodie is a memorial you can wear—one that acknowledges sacrifice while honoring strength, humility, and devotion to something greater than self.
Comfortable, durable, and made for everyday life, it’s designed to be lived in—on cool mornings, long drives, fire season evenings, and moments of reflection.
Every purchase directly supports Wildland Firefighters and their families through the Eric Marsh Foundation—providing care, stability, and support long after the fire is out.
This hoodie is not about loss alone.
It’s about remembrance.
It’s about brotherhood.
It’s about honoring the 19—and all who continue to serve.
Soft, super cozy fabric
EMF Granite Mountain Memorial Logo on back
Gilden brand
Printed in Arizona
Unisex sizing
